CLIENT

OCTA.MG x FIBA 3×3.
 

BRIEF

Develop a new progressive sustainable sportswear brand for the official FIBA 3×3 license in assignment for OCTA.MG.
 

CONCEPT

We developed their strategic merchandise business plan for the year 2023. Ranging from the Brand architecture to the range plan, Price strategy, Trend forecast, production strategy, and B2B / B2C sale strategy.
 
We designed and developed their kick-off SS23 Essential sportswear collection.
 
We developed their B2C webshop, in cooperation with the OCTA.MG team.
 
We developed their fulfillment strategy and partnership with one of our fulfillment partners.
 
 

BTS of the studio photoshoot for the FIBA 3×3 Essential Collection.

BTS of the street photoshoot for the FIBA 3×3 Essential Collection.

NO TIME TO LOSE
NO TIME TO LOSE stands for the 10min sprint of the game,
how fast the game is and grabs everyone from the first second.
It stands also for our responsibility to face all issues, sustainability, slow fashion,
humanity, peace, equality and all the concerns for a peasful living.

Launching stand of the FIBA 3×3 brand in Romania

Recycled packaging. Polybag and hangtag designed by TheSpeedfactory™